The history of the brand’s 125 year-old identity, is explored in a new show at the Design Museum. One of the highlights of the display is a book documenting the design and build of their first neon sign for Piccadilly Circus, in 1954…
Here we show some sourced scans of some of the pages as a series, alongside two Technical Data pages, should anyone be interested in how the sign was actually constructed.
The opening page of the book reads as follows: “Outdoor Publicity Limited are pleased to present this volume to The Coca-Cola Export Corporation to record the lighting of the Piccadilly Sign in London on July 1st, 1954″. Then the design credits are: “Designed by the Advertising Department of The Coca-Cola Company, in Atlanta, U.S.A., and constructed by Claude-General Neon Lights Ltd in their factory at Wembley, Middlesex”.
You can see the Design Museum’s Coca-Cola exhibition, in the tank display on Shad Thames, London SE1 2YD, until July 3.
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